Well, I started watching the keynote and TBH, got sick of the hyperbole really quickly. So far, it looks like everything is US centric and pretty much n/a for anyone outside the US.
News: Becomes News+ for some. Adds magazines (which they already did in an older app) and other than that, it looks prettier.
Apple Card: Apple CC. Looks decent but do I want to switch, hell no. And could I, if I wanted to? Hell no.
AppleTV+: Just TV app on steroids… if you happen to live in the US.
Apple programs? TBH I did not watch, I saw Jennifer Aniston and Reece Witherspoon and bailed, and came back to see Oprah waxing lyrical… bailed again. Maybe their special programming will appeal to some but its not my cuppa. Also possible that we wont get it over here anyway.
All in all a 2 hour non-Event.