G’day,
Probably been discussed before… or not… But -
Electrical goods retailers (eg JB Hi-Fi etc) sell Apple products that by all counts have low profit margins (to them). They also sell other manufacturers products, the may/may not have low margins. Their staff / cost ratio would, I imagine, be something like 1 floor staff to 20 customers (!?).
Apple Stores sell almost exclusively Apple products. Given they are owned by Apple Co directly, their profit margin on sales is probably higher than a wholesaler. However, they have a high staff / customer ratio - typically there is a very obvious blue-shirt presence amongst the customers.
I’ve heard that Apple Store staff are not paid great, but even so if you are running rosters with that many people on, that’s a huge running cost. How can Apple afford so many staff members?
Cheers
cosmic