Continuing the discussion from Australian iPhone XS/XS Max/XR Pricing:
I think the most interesting thing about this year’s iPhones is that as an iPhone X owner, there’s very little narrative from Apple that tells me why I should be upgrading.
I get that we’re in an S-year, but Apple messed up their cadence a little by releasing the iPhone X just a year after they released the iPhone 7. Don’t get me wrong, it was a great move that undoubtedly contributed to their ongoing financial success, but now everyone that bought a new iPhone two years in a row (7, then X the year after) has very little incentive to upgrade, myself included.
I already have (slower) Face ID and an edge-to-edge, top-notch screen (albeit with less dynamic range). I doubt I’ll notice the minute neural-engine powered differences of the camera, although maybe I’ll miss being able to adjust depth of field after the fact. I’ll get all the benefits of iOS 12, just like everyone else. So why should I buy an iPhone XS?
S-revisions have typically had some drawcard, but it seems that this year’s XS has the fewest of any. Long gone are the days when the S stood for speed (and even then, the 3GS had video recording where the 3G didn’t), for Siri (as in the 4S), for speed and Touch ID (as in the 5S), or whatever features the 6S had that the 6 didn’t.
I find it nothing short of curious that Apple’s marketing of the XS focuses on how it has the biggest screens ever. Yes, it’s a bigger and better screen than last year. Yes, it’s a little more resistant to water and dust, and I absolutely agree that if you’re on an iPhone 7 or older, any of this year’s iPhones are an incredible upgrade, just like how the iPhone X was an incredible upgrade last year from any device because of how different it was. Apple previewed and released the future of the iPhone in 2017, and now that we’re in the future, what now?
Anyone have any ideas? Maybe we can chalk it up to being “just an S-year”, and I shouldn’t think about this too hard.
They are kinda expensive, after all.