Apple do not usually aim for a high volume/low margin business such as the car industry, or the taxi industry. Except when they can bring some major, disruption that turns the industry on its head, and thereby create high margins.
- the whole car industry is moving to autonomous cars and the car-as-a-service model
- the car makers are well versed in producing up-market products
- the Taxi industry is almost a no margin business, even including Uber
then what disruption is Apple going to offer that will differentiate them from other luxury makes and deliver the high margins? What will Apple be able to provide that others, such as BMW, Tesla, Mercedes & Porche, cannot.
One possibility is better integration with the Apple ecosystem, but is that enough?