For years and years Apple ads attacked the PC world, steamrolling laptops, frying processors, and then there were these guys:
Maybe I'm wrong, but - I really don't recall a whole heap of retaliation? (Maybe that's because I've on the wrong side of the fence, and/or haven't gone looking.)
Now though, we have these ads...
I can't do that on my Mac...
Has Apple really gotten the upper hand in the PC market? Have times become so desperate for Mac OS competitors that they have decided their best option is to go on the offensive?
The tag-line sometimes is delivered so subtly, they may as well have left it out.
I'd love to see their marketing stats pre/post campaign. I think someone's butt needs kicking.