Whilst I think the price is crazy, especially in Australia, I’m happy to spend more on a device I use daily. I don’t use an iPad or portable, I only have a Mac Pro now, which I also use daily and replace every 3-4 years. So I spend less there overtime. So I’m happy to spend more on a phone I’m always using. I probably don’t need to upgrade yearly, but I do.
Also, Apple is said to be investing in improving conditions at the factories where iPhones are made. If they’re following through on that promise and some of what I’m spending is going to that, I’m happy with that. Sure you could argue the money is only lining the pockets of Apple Execs, but you could say the same for most companies in the world.
I wish Apple would do more with deals though. Like, buy the latest iPhone and for $100 more you get a case and Apple care. Stuff like that. But it doesn’t fit into the business model Apple has. Sure it’s not perfect and you’re paying a premium that some people don’t want to pay. But there’s lots of alternatives out there. Both Apple and non Apple.