Worst Apple Watch accessory ever?

From here:

http://i.amz.mshcdn.com/xiPIAhePB9BpoXKRow5y8xZ941k=/fit-in/1200x9600/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F177637%2Fapplwachbnd2.jpg

Called the Dual Strap System, Sinn’s watch band uses four shortened straps to put one of its own classic timepieces on one side of your wrist and the Apple Watch on the other side.

Makes no sense to me!

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Quite appropriate that the company’s name is “Sinn”