I’m a bit conflicted too. It’s a huge statement, but then Apple is a huge company with massive aspirations. One of which, from what I’ve read recently, is for stores to become a kind of 21st century town square. Obviously that can’t be 100% literal, but given the notion, Fed Square makes really good sense. Kinda ballsy too. It wouldn’t have been easy pulling that deal off. I’m guessing Angela Ahrendts would be a good person to have on your team in tough situations.
What other locations would be equivalent do you reckon? Serious question. None come to my mind immediately, but it’s a while since I knew the city well so I figure I’m probably missing some.
Interesting. I see a nod to Japan, so perhaps some Zen Buddhist influence? I’m not really a student of architectural styles though.
Overall, the look of it is not my thing, based on these images, and I like the design less than some of the other flagship stores. I absolutely will not be complaining about being able to visit an Apple Store that isn’t in a mall though.