Because I want to rant a little…
The way these plans are marketed bothers me no end.
The BYO Plans are usually called something different to the plans with a phone is one is the “BYO Plan” and the other is “My Plan”… which means they are different plans and have different inclusions (and conditions I’m sure). They usually make sure that there are different enough so you can’t directly compare BYO vs on a plan like I have above.
If we look at Optus, the SIM only 12 month plans at $40 / month has the same inclusions (calls, messaging and data) as the $80 / month “My Plan Plus”. The latter of course means you can bundle a handset… in the case of the iPhone SE 64GB it’s for $0 handset payments…
But … but… haven’t we just shown that I can get everything but the phone for $40… making the cost difference the cost of the phone… which would mean the phone is $40 a month… not $0.
Long story short you pay a premium cost to get a “free” phone.
Don’t get me wrong, I get that nothing is free and you’re paying for it somewhere. But calling that $0 / month or a “free” phone or “no additional cost” is total BS. I’m not singling out Optus here, they all do it.
(I should add, the best this for the carriers is when you don’t upgrade your handset and continue paying your $80 /month without moving to a cheaper BYO plan… then it’s all just gravy!
I’d love to see some truth in advertising applied in this space, but sadly I think they have all weaseled it just enough to pass the legal requirements. Now if you still think you’re getting a free phone… well I’ve got this awesome bridge for sale…