After seemingly going cold on the idea with around 1,000 staff laid off, MacRumours recently noted that Apple have re-hired their former head of hardware, now assigning him to “Project Titan” - Apple’s “Car” project.
What has also just been suggested by a market analyst is that Apple’s car will enter the marketplace circa 2023-5, and as such will also begin servicing customers needing finance for these cars - a huge market for Apple to add to its revenue streams.
Reading the article - and perhaps purely due to a lil bit of dyslexia - my brain saw the words “service” and “Apple Car” and envisioned a different headline:
Apple to create car fleet to service subscribers.
Imagine paying a monthly fee to Apple, and in return one of their self drive cars turns up at your house every morning to take you to work, take you to lunch, take you home again, etc etc.
I know I poo-pooed the idea recently - but I was more picturing public transport in that regard… In the case of a “subscription” - I think for a start you’d be less likely to damage the vehicle as you would be more readily identifiable, but also, and sorry to lower socio economic people (err - that’s me too) - but if paying a subscription to Apple for a car service, I’m thinking you’d need a few pretty pennies for the privilege, which would likely limit the “hooligan antics”.
(Sorry, I know even rich people can be assholes.)
Given Apple’s push toward services, I think this model fits better with their current MO…