We watched the keynote in the workshop this morning. Some new products were introduced, it was the best iPhone they’ve ever made, have Jony talk about aluminium like it’s the second coming of jesus, Phil explains how courageous Apple is to remove a connector, thank everyone for coming.
I wandered off somewhere around the time Tim started on Sweet Home Alabama alongside James Corden in Carpool Karaoke. Didn’t even make it to the “Good Morning!”.
Probably comes as no real surprise from someone that connects an iPod via 3.5mm to a cassette adapter in a stock head unit of a 15 year old car that predates the concept of fuel economy- but these keynotes do nothing for me anymore. All marketing, nothing that actually makes me think that my life would be X times better than it already is if I purchased the new insert product here.
The commentary that ensued has been brilliant though. Thoroughly enjoyed it.